Refreshingly Pure Water
Drinking more water makes us healthier humans.
Every person deserves the dignity of easy access to quality drinking water. Providing water must be a sustainable endeavour that protects communities and the planet. Our purpose is to provide access to the best pure drinking water to everyone in Sekhukhune District, Limpopo province and ultimately South Africa in a manner that is healthy & friendly to our communities. Today’s drinking water is riddled with chemicals, pollutants, and other impurities. That’s why we need proper Purification processes to remove all the contaminants and make water safe for consumption.
Company Foundation
Since our inception in 2025, Pure Aqua has revolutionised the water market by re-imagining fresh, clean and better tasting hydrating water. By the end of 2026, we will be able to compete with commercial companies and also placing products in retain stores. Pure Aqua has sound business principles and proven product quality, with these fundamentals in place, it was decided that franchising will be the best way to grow the business and the brand.
1. Sediment Filtration
2. Element Filtration
3. Reverse Osmosis
4. Carbon Filtration
5. UV Protection
6. Ozonation
The Business Model
What makes the Pure Aqua Business model so viable and attractive to franchisees is the use of the public and borehole distribution system as its water supply.Pure Aqua Agent
Pure Aqua has developed a direct marketing system for the purpose of moving water & water products to customers while generating wealth for the distributors marketing these products. The concept of the Pure Aqua Agent appeals to many because it is easily manageable, well designed, affordable and duplicable. Quality of our service, effectiveness of our language and our excellent products increase appeal.
A Pure Aqua Agent’s business can be described as offering a variety of options to suite the investor’s needs, whether it be marketing, selling, distribution, presentation, training, service or just plain investment. Our Pure Aqua Agent marketing plan is as old as the wheel. It combines the effective use of relationships with good products and services. It is commonly referred to as word of mouth marketing but officially recognized as Direct Marketing.
According to the DSA (Direct Selling Association of South Africa) some 900 000 people are involved in Referral and or Direct Marketing in South Africa. The Pure Aqua Agent marketing plan was developed with the following secrets in mind.
- Small Investment
- Low Risk
- High Success Potential
Includes training, marketing materials and stock to retail.
A Pure Aqua Agent can recover 100% of the initial investment just by selling the stock received.
Pure Aqua Shop
The Pure Aqua Shop is by far in a league of its own with competitors dying to also be part of our beautifully designed business model. State of the art design were used in the design process and each Pure Aqua Shop is identical in its common look & feel for that familiar customer experience when our customers visit other stores.
The Pure Aqua Shop distributes prepared and/or purified bottled water to retail customers as well as businesses, restaurants, hotels & guesthouses. Water is sold in small 500ml containers as well as 1.5lt, 5lt, 10lt, 20lt and 25lt containers.
Water refills is a primary focus and customers can refill their own containers on a daily basis. Apart from water sales, the Pure Aqua Shop also sells Ice, Sparkling Water, Juice and Energy Shots to customers and Pure Aqua Agents. Water dispensers and filters are but a few more products sold by a Pure Aqua Shop.
Other consumables will also become available to Pure Aqua Shop owner to sell and we are always on the lookout for innovative new products and services to offer our loyal customers.
The Pure Aqua Shop caters for everybody and also for kids and we are already in the development phase of our new mascot “Captain Pure Aqua” and his “Pure Aqua Gun” that will be widely used and played with by the children of all our loyal customers.
Pure Aqua Ice
Pure Aqua Ice is an additional package that can be added to the Pure Aqua Shop or sold separately as a stand-alone business unit. We all know what happens when summer hits our beautiful country. It becomes hot and people need to cool down. Pure Aqua Ice can be supplied to the public, sport events, bars, hotels, hostels, schools and wherever there is a need for cold refreshments. Pure Aqua Ice is the healthier choice of ice currently available.
Pure Aqua Ice package will include the ice maker, water purifier, freezer, Pure Aqua Ice branded bags and full training.
Pure Aqua Bar
Pure Aqua Bar was initiated when the need for purified water refilling surfaced, where retail stores, garages were seeking a solution to service their clients who wanted to refill their water containers at their favourite retail outlet. Whether it is a Spar, Woolworths, Fruit & Veg or any local convenience store, the Pure Aqua Bar can fit in anywhere.
We provide the total solution offering our client the opportunity to offer their clients convenient refilling of on-site purified water to our Pure Aqua quality and standard. Although we prefer our Pure Aqua branding on our products, we are able to customer brand our Pure Aqua Bars for selected clients.
Pure Aqua Juice
Pure Aqua Juice will kick-off with 3 flavours; Mango, Orange and Tropical Punch with Litchi, Apple and Guava soon to follow. The Pure Aqua Juice package is the logic add-on to your Pure Aqua Shop. This industry has proven itself with huge success and with the high demand for this type of product. Your Pure Aqua Juice business could very quickly become a major contributor to high returns on your investment.
Pure Aqua Juice can be started of small but if you are really serious about capturing the market for this product, we recommend the go big or go-home kind of approach. The margins are good and the demand is growing every day.